Ep 12 – Building Faction, Forward & Candide Skis ft. Tony McWilliam | Only Friends on a Pow Day
Update: 2025-09-03
Description
From Falls Creek lifty to founding one of the world’s most iconic ski brands, Tony McWilliam’s story is the definition of resilience and creativity in action.
In this ep, Austin and Matty sit down with Tony - founder of Faction Skis, Ghost Apparel, now director of Forward Apparel and Candide Skis - to talk about:
- Starting a ski company in Switzerland with no permits or business training
- The rise (and hard lessons) of Faction Skis
- Why resilience, community, and luck matter in building a brand
- The realities of VC money, debt, and growth in outdoor industries
- The future of Candide Skis, Forward Apparel, and snow sports globally
It’s raw, honest, and essential listening for anyone who loves skiing, branding, or just a good underdog story.
#OnlyFriendsOnAPowDay #SkiPodcast #FactionSkis #CandideSkis #ForwardApparel #SnowSportsIndustry #SkiCulture #PowderDay
Thanks for listening, stay frothy and have fun!
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